ellipse magazine

ellipse magazine

A student-run publication about the future we can make together.

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Roles

Creative Direction

Art Direction

Project Management

Branding

Editorial Design

Art Direction

Branding

Editorial Design

Project Management

ellipse magazine is the combined efforts of thirty-four creatives from RIT’s College of Art and Design. I was one of two creative directors elected by this group.

Our first task was the conceptual and visual development of the publication. We talked about what was important to us. What we like and don’t like about magazines. And where we saw the future of publications going.

Our vision for ellipse was a magazine about our shared future—a future that we will into existence with every step we take. We would deliberately eschew expectations of what a magazine should be. We would create the magazine sustainably and collaboratively. And it would be larger than a simple print magazine, with interactivity and digital experience considered as a fundamental element of how we tell our story.

Developing and implementing graphic standards for the ellipse’s visual identity was a challenge—one we conquered through constant critique and communication.

The visual direction of ellipse is warm and unrefined. We pushed away from the typical elegance and gloss that is so common in editorial design. ellipse is bold yet humble, unrefined but not sloppy. 

ellipse magazine is the combined efforts of thirty-four creatives from RIT’s College of Art and Design. I was one of two creative directors elected by this group.

Our first task was the conceptual and visual development of the magazine. We talked about what was important to us. What we like and don’t like about magazines. And where we saw the future of publications going.

Our vision for ellipse was a magazine about our shared future—a future that we will into existence with every step we take. We would deliberately eschew expectations of what a magazine should be. We would create the magazine sustainably and collaboratively. And it would be larger than a simple print magazine, with interactivity and experience considered as a fundamental element of how we tell our story.

branding_2

  

Art Direction

Branding

Editorial Design

Project Management

Our final product is a publication that is raw and honest. It tackles the big issues of our generation with wit, elegance and warm beauty. Design and photography are cohesive and work as one. Here is a small selection of ellipse's spreads.

ellipse magazine is the combined efforts of thirty-four creatives from RIT’s College of Art and Design. I was one of two creative directors elected by this group.

Our first task was the conceptual and visual development of the magazine. We talked about what was important to us. What we like and don’t like about magazines. And where we saw the future of publications going.

Our vision for ellipse was a magazine about our shared future—a future that we will into existence with every step we take. We would deliberately eschew expectations of what a magazine should be. We would create the magazine sustainably and collaboratively. And it would be larger than a simple print magazine, with interactivity and experience considered as a fundamental element of how we tell our story.

invisible secret

Art Direction

Branding

Editorial Design

Project Management

Developing ellipse’s cover(s) was an involved process as well.

We decided to print three distinct variable covers, as to make each copy more one-of-a kind. The three covers all portray a precarious still-life scene that requires human intervention to hold together—a visual analogue the complex future that we must build.

We also enclosed each magazine in a screenprinted, recycled envelope. This added an element of discovery as well as intrigue for the magazine's readers. I designed the screen to nod at the logo of the magazine and define an ellipse in an oblique, literal way.

ellipse magazine is the combined efforts of thirty-four creatives from RIT’s College of Art and Design. I was one of two creative directors elected by this group.

Our first task was the conceptual and visual development of the magazine. We talked about what was important to us. What we like and don’t like about magazines. And where we saw the future of publications going.

Our vision for ellipse was a magazine about our shared future—a future that we will into existence with every step we take. We would deliberately eschew expectations of what a magazine should be. We would create the magazine sustainably and collaboratively. And it would be larger than a simple print magazine, with interactivity and experience considered as a fundamental element of how we tell our story.

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©Kevin Zampieron. All Rights Reserved.