Big Day In

ellipse magazine

A DIY festival with some big energy.

Roles

Branding

Motion Design

User Experience 

Credits

All other photos fair use or used with permission 

 

Art Direction

Branding

Editorial Design

Project Management

Ithaca Underground’s Big Day In is an independent music festival that brings big names into the small town of Ithaca for one crazy December night.

But while the festival had grown into a staple of the upstate music ecosystem, the event’s branding is limited to a poster. With a growing scope and audience, Big Day In needed an identity that reflected its size and audience.

Big Day In challenges expectations, so I wanted to brand the festival in a similarly challenging way. My goal was to create an identity as energetic and dynamic as the event itself.

 

ellipse magazine is the combined efforts of thirty-four creatives from RIT’s College of Art and Design. I was one of two creative directors elected by this group.

Our first task was the conceptual and visual development of the magazine. We talked about what was important to us. What we like and don’t like about magazines. And where we saw the future of publications going.

Our vision for ellipse was a magazine about our shared future—a future that we will into existence with every step we take. We would deliberately eschew expectations of what a magazine should be. We would create the magazine sustainably and collaboratively. And it would be larger than a simple print magazine, with interactivity and experience considered as a fundamental element of how we tell our story.

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invisible secret

Art Direction

Branding

Editorial Design

Project Management

Because so much of the identity is based on typographic expression, getting the type right was vital.

I chose to use Agrandir, a variable typeface, to create dynamic and organic compositions. In addition, the identity’s color palette intentionally clashes and vibrates, giving the typography another kind of motion and creating an appropriately dynamic look.

ellipse magazine is the combined efforts of thirty-four creatives from RIT’s College of Art and Design. I was one of two creative directors elected by this group.

Our first task was the conceptual and visual development of the magazine. We talked about what was important to us. What we like and don’t like about magazines. And where we saw the future of publications going.

Our vision for ellipse was a magazine about our shared future—a future that we will into existence with every step we take. We would deliberately eschew expectations of what a magazine should be. We would create the magazine sustainably and collaboratively. And it would be larger than a simple print magazine, with interactivity and experience considered as a fundamental element of how we tell our story.

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An important part of Big Day In’s identity was the motion of its typography.

When developing the ads for Big Day In, my aim was to create type that would dance along with the music and reflect the dynamic energy of the festival. I aimed to develop a kintetic vocabulary for the brand that felt consistent but playful and unconstrained. The motion also had to correspond with the energy of the featured artist in each of the social media bumpers. For the Milo bumper, the type motion is complex and syncopated; for the Sidney Gish bumper, the type adopts a friendly shuffle; and for Omni's bumper, the type jerks to the band's angular post-punk sound. I also developed a more general use teaser trailer for the earlier part of the promotional cycle.

 

ellipse magazine is the combined efforts of thirty-four creatives from RIT’s College of Art and Design. I was one of two creative directors elected by this group.

Our first task was the conceptual and visual development of the magazine. We talked about what was important to us. What we like and don’t like about magazines. And where we saw the future of publications going.

Our vision for ellipse was a magazine about our shared future—a future that we will into existence with every step we take. We would deliberately eschew expectations of what a magazine should be. We would create the magazine sustainably and collaboratively. And it would be larger than a simple print magazine, with interactivity and experience considered as a fundamental element of how we tell our story.

The festival experience was given a digital-first twist with Big Day In’s fesitval app. 

Too often, the brand's connection with its audience commences the moment a ticket is bought. To keep the relationship between Big Day In and its audience fresh from when tickets are purchased through to the day of the festival, I designed an app that showcases the festival's many artists and gives its users a playlist curated just for the festival. The app also doubles as an entrance ticket with an embedded QR code and has the scheudle for the festival.

 

ellipse magazine is the combined efforts of thirty-four creatives from RIT’s College of Art and Design. I was one of two creative directors elected by this group.

Our first task was the conceptual and visual development of the magazine. We talked about what was important to us. What we like and don’t like about magazines. And where we saw the future of publications going.

Our vision for ellipse was a magazine about our shared future—a future that we will into existence with every step we take. We would deliberately eschew expectations of what a magazine should be. We would create the magazine sustainably and collaboratively. And it would be larger than a simple print magazine, with interactivity and experience considered as a fundamental element of how we tell our story.

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And of course you can’t have a festival without the merch.


 

ellipse magazine is the combined efforts of thirty-four creatives from RIT’s College of Art and Design. I was one of two creative directors elected by this group.

Our first task was the conceptual and visual development of the magazine. We talked about what was important to us. What we like and don’t like about magazines. And where we saw the future of publications going.

Our vision for ellipse was a magazine about our shared future—a future that we will into existence with every step we take. We would deliberately eschew expectations of what a magazine should be. We would create the magazine sustainably and collaboratively. And it would be larger than a simple print magazine, with interactivity and experience considered as a fundamental element of how we tell our story.

sweater

©Kevin Zampieron. All Rights Reserved.